Overview:
A solution-focused skincare brand with a strong customer base sought to expand its product line with a new hero product. Their goal was to introduce a results-driven formulation backed by scientific research while ensuring a smooth development process with their contract manufacturer.
Challenge:
The client needed a precise product strategy to guide the formulation process. They wanted to incorporate a combination of active ingredients at clinically effective concentrations but lacked the internal expertise to determine the required levels for efficacy. Additionally, they required a structured approach to communicate their vision to the contract manufacturer without unnecessary formulation trials and iterations.
Our Approach:
We provided strategic product planning to ensure the new formulation met the brand’s high standards for efficacy and innovation.
Our process included:
- Conducting in-depth research to determine the optimal concentrations of key active ingredients, aligning with published scientific findings.
- Developing a comprehensive Product Brief, outlining the required concentration of each active ingredient, product attributes, and key performance expectations.
- Ensuring that the client was well-informed on what it would take to achieve the desired product outcome, allowing them to make data-driven decisions.
- Providing the contract manufacturer with a precise formulation roadmap, eliminating guesswork and streamlining the formulation and production process.
Results:
- The client launched a high-performance hero product aligned with their brand vision and backed by scientific research.
- The clear and detailed Product Brief minimized reformulation rounds, reducing development time and costs.
- The contract manufacturer was able to execute formulation and production seamlessly, resulting in a smooth and efficient product launch.
Conclusion:
By taking a strategic approach to product planning, we empowered the client with the knowledge and tools needed to develop a hero product that met consumer expectations. Our methodology ensured clarity at every stage, enabling a successful and efficient collaboration between the brand and its manufacturing partner.