Overview:
A growing skincare brand that had successfully built a loyal customer base through private label products was ready to take the next step—developing exclusive, custom formulations. They recognized the need to move beyond private labeling to differentiate their brand, secure formula ownership, and take full control of their future product offerings.
Challenge:
The brand faced increasing competition, with close competitors offering the same private label products and even launching new products ahead of them. Without exclusive formulations, they risked losing their competitive edge and struggled to maintain brand differentiation. They needed a strategy to transition from private label reliance to owning proprietary formulas tailored to their customers’ needs.
Our Approach:
We guided the client through a strategic shift from private label products to custom formulation ownership.
Our process included:
- Product Line Audit & Analysis: Conducted a comprehensive review of their existing product lineup to identify best sellers and pinpoint what their core customers valued most.
- Product Strategy Development: Mapped out a new product strategy that aligned with the brand’s positioning and the needs of their loyal customer base.
- Ingredient Selection & Marketing Story: Identified key active ingredients for each new product to enhance efficacy while building a compelling and unique marketing narrative.
- Product Brief Creation: Developed detailed Product Briefs for each product, outlining formulation requirements, key ingredients, and performance expectations to provide clear directives for the contract manufacturer.
- Negotiation for Formulation Ownership: Secured favorable terms for the client to achieve full formulation ownership, providing them with a clear path and timeline to reach their ultimate goal.
Results:
- The brand successfully transitioned from private label products to exclusive formulations, ensuring that no competitors could replicate their offerings.
- With formula ownership, they gained full control over product modifications, cost structures, and long-term scalability.
- The strategic product roadmap outlined in the Product Briefs streamlined the formulation process, reducing development time and expediting their product launch timeline.
- Negotiated formulation ownership terms empowered the brand to take full control of its intellectual property and secure its future growth.
Conclusion:
By investing in custom formulations, this skincare brand positioned itself for long-term success, ensuring exclusivity and control over its product innovation. Our expertise in product strategy and formulation planning empowered them to scale with confidence.