We are a leading product development and formulation firm servicing the masstige and prestige beauty markets.
What we do
We develop hair care and skin care products that are strategically formulated to be as effective and competitive as they are profitable.
We leverage our vast knowledge of the beauty industry, product development expertise and strategic partnerships to provide the foundational support necessary to carry a project from concept to market to profit.
Seamlessly.
How we do it
We take a systematic, strategy-first approach to product development—turning great ideas into high-performing, market-ready products.
STEP 1
We define the concept, ensuring it aligns with your brand, your customer, and the market.
STEP 2
We craft a detailed product brief to guide formulation with clarity and purpose.
STEP 3
We bring your vision to life with a custom formula built to deliver results and maximize profit.
Every step is intentional. Every detail matters.
The impact
We create results-driven products that outperform competitive benchmarks and turn healthy profits without ever sacrificing quality.
Our approach
While we are well-versed in traditional product formulation, we take what we call a “clean first” approach to product development and formulation.
We believe by formulating according to the leading clean beauty standards we are able to position our clients to thrive and dominate in any retail environment – whether they choose to position themselves as clean beauty brands or not.
As such, we are extensively and exceptionally skilled at developing clean, plant-based product formulas and do so whenever possible.
Our clients are
%
First-Time Founders who have a vision for their brand and need help shaping it into a clear concept and product brief to move forward with confidence.
%
Scaling Brands who are ready for their next bestseller and need strategic, high-performance formulas to match their momentum.
%
CDMO's, Incubators, and Venture-backed brands that need expert support for a single formula or full pipeline execution.
%
Confidential
It has always been our policy to hold our clients in strict confidence.
We respect our clients’ right to privacy and understand that for many we are their best kept secret and competitive advantage.
While we do not restrict our clients from extending referrals to us privately, as a company we stand firm in our decision to not publish a client list.
Our Clients are sold in
Work with us
Concept
Development
A 60-minute strategy session to define your next product launch with a data-driven, market-smart approach.
Product
Brief
A foundational document that outlines clear guidelines for formulating your product concept, ensuring a smooth, efficient development process.
Custom
Formulation
Your new IP developed from the ground up and tailored to your product vision with intention and expertise.