We are a leading product development and formulation firm servicing the masstige and prestige beauty markets.
What we do
We develop hair care and skin care products that are strategically formulated to be as effective and competitive as they are profitable.
We leverage our vast knowledge of the beauty industry, product development expertise and strategic partnerships to provide the foundational support necessary to carry a project from concept to market to profit.
Seamlessly.
How we do it
Over the last 13 years, we have been laser focused on honing our unique formulation style.
Combine the artistic and scientific mind of a Master Cosmetic Chemist, the strategic insight of a marketer and the business acumen of a Fortune 500 CEO.
That’s our style – a masterfully curated blend of the best of three worlds.
The impact
We create results-driven products that outperform competitive benchmarks and turn healthy profits without ever sacrificing quality.
Our approach
While we are well-versed in traditional product formulation, we take what we call a “clean first” approach to product development and formulation.
We believe by formulating according to the leading clean beauty standards we are able to position our clients to thrive and dominate in any retail environment – whether they choose to position themselves as clean beauty brands or not.
As such, we are extensively and exceptionally skilled at developing clean, plant-based product formulas and do so whenever possible.
Our clients are
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Hairstylists, Estheticians, Salon/Spa owners who have mastered a service or result and are ready to expand their revenue beyond the chair or treatment room.
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Beauty and/or Lifestyle influencers who have successfully executed brand deals and are ready to further monetize their influence and increase their profits.
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Beauty Enthusiasts who don't exactly have a background in beauty, but they have always dreamed of successfully launching a beauty brand of their own.
We also partner with VC’s, Private Equity Firms and Beauty Incubators to formulate for their portfolio brands.
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Confidential
It has always been our policy to hold our clients in strict confidence.
We respect our clients’ right to privacy and understand that for many we are their best kept secret and competitive advantage.
While we do not restrict our clients from extending referrals to us privately, as a company we stand firm in our decision to not publish a client list.
Our Clients are sold in
Work with us
Beauty Pros
If you are a beauty professional looking to venture into retail we’d love to have you attend our free webinar.
Influencers
Our free resource for beauty and/or lifestyle influencers is coming soon! Until then, submit an intake and let’s chat.
Incubators
We are actively building strategic partnerships with beauty incubators in hair care and skin care. Let’s connect!